The Intensive MA in Event Organisation, Direction and Management enables students to acquire a general and practical view of the conceptualisation, design, organisation and management of events.
At present, events are linked to communication and marketing strategies and of large corporations. To successfully organise all kinds of events and establish a suitable communication strategy to carry out the set objectives, it is essential to lend professionals with tools that allow them to efficiently face the challenges entailed in the planning, organisation, direction and management of events in a field which requires more and more innovation.
All the theoretical knowledge acquired during the Intensive MA in Event Organisation, Direction and Management is applied to the production of a final project of a sample event planned ahead of time. This is the most important part of the section, as it allows students to put into practice the knowledge acquired during their learning period.