Loading Loading

Postgraduate Course in Escaparatismo y Visual Merchandising

Postgraduate Courses - 4 months

Become a Visual Merchandising professional by creating user experiences and designing the brand image in all types of stores

Tel. no. with int code*

By pressing “Send” I accept the “Legal notice ” And the “Privacy policy ”. * Obligatory fields

    Postgraduate Course in Escaparatismo y Visual Merchandising

    El Visual Merchandising se ocupa de la imagen de marca en el punto de venta, desde la fachada del comercio, rótulos, escaparates, entrada, música, hasta cómo debe ser la experiencia del cliente al entrar en una tienda y qué sensaciones debe tener para sentirse parte de una marca única y diferenciada del resto. 

    El Curso de Postgrado en Visual Merchandising y Escaparatismo forma profesionales capaces de exhibir un producto, marca y otros materiales en el espacio comercial de una tienda o en los puntos de venta de grandes superficies, creando una identidad entre ese producto y la marca de tal manera que el observador quiera poseerlo a cualquier precio y se adentre en la tienda para adquirirlo. Todo ello en los diferentes ámbitos: moda, diseño, accesorios, delicatessen...

    More info

    Goals

    • Design different kinds of window displays in relation to the image of a company
    • Define a visual merchandising strategy according to the needs of the moment and in order to achieve the best performance
    • Develop projects individually and as a team, from the conceptual to the concrete, and from the initial idea to the final presentation and communication
    • Delve into the knowledge and the scope of new design trends and contemporary thought
    • Conceptualise links between architecture, art, design and the Visual Merchandising industry
    • Achieve a multidisciplinary profile and the ability to adapt to the work environment in many different areas

    Professional Opportunities

    • Visual Merchandising Departments
    • Showrooms
    • Fairs
    • Visual Merchandiser, working as a freelance

    Course Director

    Manuel Hurtado - Postgraduate Course in Window Dressing and Visual Merchandising - IED Madrid

    Manuel Hurtado

    Window Dressing and Visual Director at Intropia.

    Specialist in Window Dressing and Visual Merchandising with twenty-seven years of experience in this sector. For the past seven years he has worked as Director of Pepe Jeans storefronts for all countries (retail and franchises).

    He has developed the role of Creative Director for the decor that is used in this company (both full price stores and outlets) by monitoring décor, purchase and distribution. Previously, he worked for 20 years in the Cortefiel Group, where he held various positions of responsibility (both in Window Dressing and Visual Merchandising).

    Course file

    Postgraduate Course in Escaparatismo y Visual Merchandising

    • Type of course : Postgraduate Courses
    • Language : Español
    • School: Design
    • IED Credits: 20
    • Start date: October 2017
    • Duration: 4 months
    • Timetable : Afternoon-Evening 19.00 - 22.00 h. L-V. 3, 4 ó 5 días por semana
    • Attendance: in-person
    • Qualification: Private al término del curso se entregará un certificado acreditativo por haber realizado y superado satisfactoriamente el mismo.
    • Directed to : aquellas personas que quieran especializarse o complementar su formación para ofrecer una respuesta profesional ante las demandas del mercado y las necesidades de las empresas. Se aconseja tener experiencia en diseño.
    • Admission process : se prevé una selección efectuada sobre la base de currículum vítae, carta de motivación y porfolio de trabajos. Entrevista personal, si la Coordinación Didáctica lo estima oportuno.
    • Enrollment rate: 1200 €
    • Course Fee: 3000 €

    Request information

    Tel. no. with int code*

    By pressing “Send” I accept the “Legal notice ” And the “Privacy policy ”. * Obligatory fields