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Blended Master in Brand Management

Blended Master - 9 months

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Blended Master in Brand Management

The brand and its management are the main elements in a new era in which the building of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and “liquid” content, capable of coherently permeating the full realm of action of a brand.
This master’s degree aims to approach brands in all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer through conventional means, digital means, experiences, etc.

 

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Course file

Blended Master in Brand Management

  • Type of course : Blended Master
  • Language : Español
  • School: Management
  • IED Credits: 60
  • Start date: April 2018
  • Duration: 9 months
  • Timetable : Morning-Afternoon de lunes a viernes de 9:30 a 13:30 y de 15:00 a 18:00 horas
  • Attendance: in-person
  • Qualification: Private al término del curso el alumno recibirá un certificado acreditativo.
  • Directed to : Licenciados o diplomados en el ámbito de la comunicación, marketing, publicidad, planificación y estrategia de medios, medios digitales, RRPP, arte y diseño que busquen formarse con éxito en estrategia y gestión de marcas mediante una visión plenamente integrada y actualizada. Profesionales y emprendedores interesados en estos ámbitos de formación o que requieran complementar su experiencia profesional en algunas de estas áreas.
  • Admission process : · Currículum vítae (se valorará experiencia profesional) · Carta de motivación · Porfolio (no superior a 3MB), website o blog, en el caso de tenerlos · Entrevista personal, si la Coordinación Didáctica lo estima oportuno
  • Enrollment rate: 2500 €
  • Course Fee: 8400 €
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