The brand and its management are the main elements in a new era in which the building of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and “liquid” content, capable of coherently permeating the full realm of action of a brand.
This master’s degree aims to approach brands in all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer through conventional means, digital means, experiences, etc.
• Launch powerful brands or help a brand to redesign its strategy. Companies seek professionals with a greater strategic vision and understanding of the new media in their marketing and advertising teams.
• Create effective messages and successful campaigns, learning the necessary processes to generate good ideas, the relationship between strategy and creativity and the evaluation and development process of ideas.
• Plan the communication of a brand, learning to identify the best available channels to reach the consumer directly. From traditional media to digital media, the point-of-sale experience, product design, events, PR, etc.
• Measure the effectiveness of communication actions, assess brand equity and get to know the variables necessary to trace out a diagnosis of the situation. Make the right decisions for the maintenance or improvement of the brand’s health.
• Product Manager
• Digital Manager
• Strategic Planner
• Advertising Creative
• Community Manager
• Social Media Strategist
• Creative Strategist
• Brand Designer
• Accounts Manager
• Brand Content Manager
Dates and Schedule
February 2018 - November 2018
9.30-13.30 h /15.00-18.00 (Mon to Fri, 3 to 5 days per week)