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Blended Master in Digital Communication and Marketing in Fashion

Blended Master - 9 months

The keys of communication in the management and positioning of fashion brands

    Blended Master in Digital Communication and Marketing in Fashion

    Can we talk today about Fashion 2.0? What is the impact of the Internet on the reality of brands and their communication strategies? How do the rules change with the new sociability, participation and communication?

    The fashion phenomenon responds to the digital challenge, facing the readjustment of its rules. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to rethink their communication and marketing strategies. For many, this “digital age” has been an opportunity to make themselves known, position or even reinvent themselves. The identity of a brand is a key factor to define a comprehensive and coherent strategy, not only in the design of each collection, but also in the business model, the types of products or its target audience.

    It is therefore vital that all departments work towards a single goal and give the brand recognizable and common values, thus reinforcing its positioning in a dynamic and interactive environment like the current one. On the basis if this premise we understand the importance of good communication strategies in any fashion and lifestyle business, regardless of size or position. Whether it is part of the luxury retail sector or a small artisan business, it needs an identity.

    We are all aware of the significance of the media and the power of influence that has reached this sector, hence the importance of the Blended Master in Fashion Digital Communication and Marketing, which offers a comprehensive vision, from the foundations of traditional communication to the current digital ecosystem, which will bring us to concepts such as digital communication, blogging platforms, social networks (Flickr, LinkedIn, Vimeo, YouTube, Twitter, Facebook, Instagram, Pinterest, etc.), management tools and analysis, etc., providing students with the skills needed to become effective and multidisciplinary professionals.

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    Goals

    • Set solid foundations in the field of communication and, in particular, in the peculiarities of the fashion industry
    • Understand the interrelationship of the various sectors involved in the relationship between Fashion and Digital Communication
    • Understand the digital environment and its impact, challenges and opportunities from the perspective of communication and marketing
    • Manage, build and moderate communities that are generated online around a fashion brand and lifestyle with the necessary skills to manage a strategic plan for social media
    • Understand and master major digital tools, devices and platforms
    • Master the techniques of fashion e-marketing

    Professional Opportunities

    • Communication Officer at a fashion, beauty and lifestyle company
    • Communication and Digital Marketing Consultant at communications, events and PR agencies
    • Fashion and lifestyle media professional
    • Head of Communication at institutions or foundations in the field of fashion and lifestyle
    • Director of Digital Communication
    • Social Media Manager
    • Social Media Strategist
    • Digital Manager
    • Community Manager
    • Brand Content Manager
    • Communication Manager at fashion e-commerce platforms
    • Web Store Manager

    Directors

    Gosia Pajkowska

    Gosia Pajkowska has more than ten years’ experience in the world of communication, public relations, marketing and e-commerce. She has a degree in Journalism and a Postgraduate degree in Fashion Business Management from ISEM, making her an expert in fashion, retail and consumers. For more than five years she was the communications director of venteprivee.com, the pioneer of e-commerce and flash fashion sales in Europe and has also worked in different communication and public relations agencies. She has collaborated with different fashion brands such as McGregor, Just-Ene, Zocöh and has been responsible for communication and marketing in a strategic consultancy, leading, among other sectors, the fashion area.


    María Giraldo

    Consultant and expert in communication and new technologies applied to fashion. Director of Art and Content of Zocöh. Co-founder of the Fashion Blogs and Influencers Events at the Museo del Traje. After finishing the Canadian baccalaureate at Bishop Ridley College, she started her degree in Translation and Interpreting in Madrid, practicing as an interpreter between 1998 and 2003, when she decided to turn her career around, taking the Executive MBA of Fashion Companies at the ISEM Fashion Business School.

    Course file

    Blended Master in Digital Communication and Marketing in Fashion

    • Type of course : Blended Master
    • Language : English
    • School: Fashion
    • IED Credits: 60
    • Start date: February 2019
    • Duration: 9 months
    • Timetable : Morning-Afternoon On-site module: Mon to Fri, from 9:30 to 13.30 and from 15:00 to 18:00h
    • Attendance: blended
    • Qualification: Private / A private certificate will be issued at the end of the course.
    • Directed to : graduates or those with a diploma in the field of Communication, Marketing, Fashion, Journalism and Design, who want to redirect their professional career to the digital area. Professional experience will be valued.
    • Admission process : CV / Motivation Letter / Portfolio (max 3Mb) / Web / Personal interview as deemed necessary by the Academic Coordination Team
    • Enrollment rate: 2500 €
    • Course Fee: 9400 €

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