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Blended Master in Event Organization, Direction and Management

Blended Master - 9 months

Management of events from their design and organization, to their implementation and communication. Develop your passion for events.

Blended Master in Event Organization, Direction and Management

Brands, companies and institutions are changing at a frenzied pace thanks to technology and new forms of communication. Because of this, events are increasingly becoming part of efficient marketing and communication strategies with which they hope to become better known. Every firm wants to produce the most important event of the year, the one everyone is talking about the following day.
For this and many other reasons, we want to train professionals who understand that the organisation and management of an event entails a complex and fascinating synergy in which more and more disciplines play a part.


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  • Train professionals capable of devising, organizing, directing and managing events of all kinds 

  • Familiarize the students with the new reality of the world of events, where technology and social networks have an increasing importance 

  • Expand knowledge through real case studies and simulations

  • Provide students with the necessary tools so that they can report in detail on the results of the scope of the event 


Professional Opportunities

  • Events, marketing and communication departments, institutional or public relations at a company or institution 

  • PR collaborator 

  • Independent professional specialising on the organization of events and ceremonies 

  • Advertising, marketing, communication and events agencies 

  • Consultancy firms

  • Media centres 

  • Wedding planning


Alejandra Álvarez Suárez

Cultural manager, specialist in fundraising and organization of cultural events, with extensive international experience in both areas. Regular contributor to the Fundación Príncipe de Asturias. Among other professional experiences, she has worked as head of the Programme for Master Conferences and Meetings of Experts of the Fundación Rafael del Pino and as Cultural Events Coordinator at CaixaForum Madrid. She has also been in charge of the Fundraising Area of the Opera della Primaziale Pisana, an institution that manages and protects the monumental complex of the Piazza dei Miracoli in Pisa (Italy), declared a World Heritage Site by UNESCO.


Alicia Toboso

She has built most of her professional career in the music industry and in the audiovisual sector thanks to her work for the MTV television channel. She directed the artistic department of the channel, and participated in the production of large national and international events, such as the MTV Europe Music Awards. She recently directed the Starlite Charity Gala with Antonio Banderas as host and has directed the Vodafone Yu Music Awards. She also works as a music consultant for the theme channel FOX International Group. 

Course file

Blended Master in Event Organization, Direction and Management

  • Type of course : Blended Master
  • Language : Español
  • School: Management
  • IED Credits: 60
  • Start date: February 2019
  • Duration: 9 months
  • Timetable : Morning-Afternoon On-site module: Mon to Fri, from 9:30 to 13.30 and from 15:00 to 18:00h
  • Attendance: blended
  • Qualification: Private / A private certificate will be issued at the end of the course
  • Directed to : current or future professionals of companies and departments related to Marketing, Communication, Events, Advertising, Public Relations, etc.
  • Admission process : a selection will be made on the basis of CV / Motivation Letter / Portfolio
  • Enrollment rate: 2500 €
  • Course Fee: 8700 €
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