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Blended Master in Management in Marketing, Creativity and Digital Business

Blended Master - 9 months

The master's degree that will boost your career in digital environments. Professionalize your creative side.

Blended Master in Management in Marketing, Creativity and Digital Business

The development of the technological business and the creative economy has been evident in most sectors, turning creativity into an indispensable skill in the field of marketing decision-making. 
This double component, Digital Business and Creativity, requires companies to take these elements into account in their strategies, whether they are to attract or keep customers. Therefore, in this master we will work on both creative thinking and strategic planning, through the development of a Business Plan, including within it a marketing plan. 


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  • Get to know the new contexts of environments and markets, both national and international, as well as their concepts, techniques and tools, to adapt the company to the digital world 
  • Acquire all the knowledge and tools for planning, organization and management necessary in a company 
  • Understand the basic notions of accounting and finance within a company
  • Learn to develop a Business Plan and apply it according to each business need, as well as planning and managing the key marketing and communication activities for the company 
  • Develop the managerial skills that will allow you to create and direct teams that generate added value to your organization, integrating the vision and objectives of the company with its policies and marketing strategies 
  • Understand the concepts, fundamentals, techniques and methods for the application of creative marketing 

Professional Opportunities

  • Marketing Manager 
  • Digital Manager
  • Product Manager 
    Strategic Consultant 
  • Strategic Planner 
  • Head of web projects and e-commerce 
  • Expert in SEO and SEM 
  • Community Manager               
  • Social Media Strategic 
  • Entrepreneurship


Raquel Cortés Galán

She has more than 15 years’ experience leading key marketing and communication strategies for companies, working as a Head of Marketing and Digital Business and Advertising Director at sites such as Muy Interesante, Mundo-Geo, cosmopolitan and Marie Claire. Currently, she works as a Consultant in Marketing & Foreign Trade, having led projects for institutions such as the Ministry of Industry, Energy and Tourism and the Inditex Group, among others. 

Course file

Blended Master in Management in Marketing, Creativity and Digital Business

  • Type of course : Blended Master
  • Language : Español
  • School: Management
  • IED Credits: 60
  • Start date: February 2019
  • Duration: 9 months
  • Timetable : Morning-Afternoon On-site module: Mon to Fri, from 9:30 to 13.30 and from 15:00 to 18:00h
  • Attendance: blended
  • Qualification: Private / A private certificate will be issued at the end of the course.
  • Directed to : graduates with experience in the marketing, communication and design environment who want to redirect their professional career towards the digital sector. Professionals or entrepreneurs whose business model is based on the marketing of products and services through the Internet or who are willing to enhance their professional career within the world of e-business.
  • Admission process : CV (Professional experience will be valued.) / Motivation Letter / Portfolio (max 3Mb) / Web or blog / Personal interview as deemed necessary by the Academic Coordination Team
  • Enrollment rate: 2500 €
  • Course Fee: 8700 €
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