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Master of Brand Design

Master - 11 months

Create, develop and communicate graphic design projects from creativity and innovation.

    Master of Brand Design

    The Brand Design discipline is presented in this master as an activity which makes it possible to find appropriate solutions to visual communication problems. 
    Adapting to the specific problem is a key element in a successful communication project; the success of the proposed solution depends on the simplicity, clarity and synthesis of its ideas. To achieve this, it is necessary to put in place mechanisms and methodologies which are the focus of study in this master. 


    • Train a professional who is capable of conceptualizing, developing and executing a complete brand design with success 
    • Bring the students closer to the real and current context of the work of a designer 
    • Give students an idea of the areas in which they will develop their work as designers: corporate identity, brand and strategy, web design and new digital media, publishing design and typography, among others 
    • Master specific tools in the context of design 
    • Encourage and guide the creative potential of the students towards a working methodology and project development that manages to capitalize and monetize on each of their creative processes 

    Professional Opportunities

    • Editorial designer
    • Art director
    • Layout designer
    • Freelance designer
    • Applications or web designer
    • Creative director

    Program Leader


    Keko Ponte

    Partner and Chief Experience Officer at The Cocktail

    He has spent more than ten years helping important brands transmit an experience which goes beyond design and communication. He is a member of The Cocktail, one of the main digital consultancies in Spain and Latin America, where he also runs the Brand Experience, Strategic Design, UX and Visual Design departments. His work is known for its holistic vision of brand experience and its notion that, in the current context, strategy and execution are closer than ever.

    Course file

    Master of Brand Design

    • Type of course : Master
    • Language : Español
    • School: Visual Communication
    • IED Credits: 60
    • Start date: January 2020
    • Duration: 11 months
    • Timetable : Morning-Afternoon On-site module: Mon to Fri, from 9:30 to 13.30 and from 15:00 to 18:00h
    • Attendance: Blended
    • Qualification: Private / A private certificate will be issued at the end of the course
    • Directed to : graduates in the different branches of Design, Fine Arts, Communication and Advertising, as well as all those who, with professional experience in sectors such as advertising or communication, want to start in the world of graphic design. The master is specifically designed for those who are looking for a complete training in the area of graphic design in a short period of time and are attracted by the world of design and communication.
    • Admission process : a selection will be made on the basis of CV / Motivation Letter / Project Portfolio (max 3Mb)
    • Enrollment rate: 2500 €
    • Course Fee: 9300 €

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