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Master of Brand Management

Master - 11 months

Learn how to build powerful brands. Strategic Planning and Creative Brand Management.

    Master of Brand Management

    The brand and its management are the main elements in a new era in which the building of value has become essential for companies. Digital media and new communication strategies require the ability to generate great ideas, messages and “liquid” content, capable of coherently permeating the full realm of action of a brand.
    This master’s degree aims to approach brands in all their facets. From the birth of the brand, its DNA and its foundations, through communication strategies, the creation of messages, campaigns and content to reach the different points of contact with the consumer through conventional means, digital means, experiences, etc.



    • Launch powerful brands or help a brand to redesign its strategy. Companies seek professionals with a greater strategic vision and understanding of the new media in their marketing and advertising teams.
    • Create effective messages and successful campaigns, learning the necessary processes to generate good ideas, the relationship between strategy and creativity and the evaluation and development process of ideas.
    • Plan the communication of a brand, learning to identify the best available channels to reach the consumer directly. From traditional media to digital media, the point-of-sale experience, product design, events, PR, etc.
    • Measure the effectiveness of communication actions, assess brand equity and get to know the variables necessary to trace out a diagnosis of the situation. Make the right decisions for the maintenance or improvement of the brand’s health.

    Professional Opportunities

    • Product Manager
    • Digital Manager
    • Strategic Planner
    • Advertising Creative
    • Community Manager
    • Social Media Strategist
    • Creative Strategist
    • Brand Designer
    • Accounts Manager
    • Brand Content Manager



    Program Leader

    Juan Fran Vaquero

    Senior Creative at Good Rebels (Madrid).

    An advertising creative with more than fifteen years’ experience in the sector, he has worked in multinational advertising agencies such as Saatchi & Saatchi, Tiempo BBDO and the Grey Group.

    Among the brands and companies he has collaborated with are Renault, Toyota, Pepsi, Imperial Tobacco, Volvo, Meliá, Pringles, Foster’s Hollywood, Telecinco, Bankinter, Procter & Gamble, Cruz Roja, MTV, Pantene, Comedy Central, Sony, El Corte Inglés, Pfizer, Jazztel, Lacoste, Puleva and Amnesty International.

    Course file

    Master of Brand Management

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: January 2020
    • Duration: 11 months
    • Timetable : Afternoon On-site module (from January to July): Tuesday, Wednesday and Thursday, from 19.00 to 22.30.
    • Attendance: Blended
    • Qualification: Private / A private certificate will be issued at the end of the course
    • Directed to : graduates or those with a diploma in the field of Communication, Marketing, Advertising, Planning and Media Strategy, Digital Media, PR, Art and Design seeking to successfully train in strategy and brand management through a fully integrated and updated vision. Professionals and entrepreneurs interested in these areas of training or who need to complement their professional experience in some of these areas.
    • Admission process : CV / Motivation Letter / Portfolio (max 3Mb) / Web / Personal interview as deemed necessary by the Academic Coordination Team
    • Enrollment rate: 2500 €
    • Course Fee: 9300 €

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