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Master of Communication, Marketing and Advertising Management

Master - 9 months

Become confident about creating briefs. With this training, you will learn all the keys needed to understand consumers, make innovations on products, devise strategies and creativities and plan the resources and channels for marketing and communication actions.

    Master of Communication, Marketing and Advertising Management

    Do you want to know how to manage brands properly? How to develop, create and plan innovative and effective advertising campaigns? To know how to correctly position each product and service? Discover all the steps and processes from the drafting of the brief to the final design, from the establishment of objectives to setting the budget and assessing results.

    The Master of Communications Direction and Management, Marketing and Advertising stands out for addressing these and many other topics from a creative approach, where management criteria merge with creativity and design.

    Goals

    • Learn about the new market infrastructure and the role played by brands, agencies and consulting firms
    • Learn about new media, new platforms and innovation applied to marketing
    • Achieve optimal knowledge of brand reputation management, crisis prevention, pro-action and strategic reaction by companies
    • Learn methodologies relating to creative and conceptualisation processes
    • Develop skills and knowledge in brand research and strategy both for off-line and digital and social media
    • Put creative thinking to work in seeking alternative solutions to business needs
    • Learn how to devise and develop successful advertising campaigns
    • Analysis and management of the effectiveness of the different communication actions

    Professional Opportunities

    • Marketing Director
    • Innovation Marketing Manager
    • Brand Manager
    • Communications Director
    • Customer Services Director
    • Digital Researcher
    • Digital Content Creator
    • Press Officer
    • Community Manager
    • Creative Planner
    • Creative Director
    • Planner Strategist
    • Accounts Director
    • Digital Strategist

    Course Director

    juan_fran_vaquero_Planning_Estrategico_Gestion_Creativa_Marca_intensivo_iedmaster-260x260

    Juan Fran Vaquero

    Creative Director of the digital consulting firm and agency Good Rebels. An advertising creative with over 15 years’ experience in the industry, he has worked in multinational advertising agencies, such as Saatchi & Saatchi, Tiempo BBDO and Grey Group. And in specialised digital agencies, such as Neo Labels and Arroba.

    Among other brands, he has worked for: Ikea, Comedy Central, Banco Santander, Toyota, Domino’s Pizza, Hoteles Meliá, El Corte Inglés and Cruz Roja.

    Juan Fran has a bachelor’s degree in Sociology with a speciality in Marketing and Advertising from the University of Alicante and a Master’s Degree in Communication Management from the UCAM.


    Course file

    Master of Communication, Marketing and Advertising Management

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: October 2019
    • Duration: 9 months
    • Timetable : Afternoon 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: In-person
    • Qualification: Private A private certificate will be issued at the end of the course
    • Directed to : graduates or those with a diploma in the fields of Communications, Marketing, Administration, Management and Business Management, Advertising, Art and Design. Professional experience will be valued
    • Admission process : CV / Cover letter Portfolio (up to 3Mb) / Website. Personal interview, if deemed appropriate by the teaching coordination
    • Enrollment rate: 2500 €
    • Course Fee: 9900 €

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