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Master of Communication, Marketing and Advertising Management

Master - 9 months

Become confident about creating briefs. With this training, you will learn all the keys needed to understand consumers, make innovations on products, devise strategies and creativities and plan the resources and channels for marketing and communication actions.

    Master of Communication, Marketing and Advertising Management

    Do you want to know how to manage brands properly? How to develop, create and plan innovative and effective advertising campaigns? To know how to correctly position each product and service? Discover all the steps and processes from the drafting of the brief to the final design, from the establishment of objectives to setting the budget and assessing results.

    The Master of Communications Direction and Management, Marketing and Advertising stands out for addressing these and many other topics from a creative approach, where management criteria merge with creativity and design.

    Goals

    • Understand this new context and work within it as a leader
    • Develop the skills and knowledge needed to plan and manage communications, marketing and advertising strategies proactively and with a global vision
    • Gain comprehensive training in the different areas of business and institutional communications, marketing and their disciplines
    • Generate methodologies, action procedures and decision-making in planning and management processes
    • Develop strategic thinking, a knowledge of new channels and the ability to master social phenomena
    • Gain a proactive vision in the strategic reputation management of companies and institutions and their products and services
    • Develop creativity and problem-solving in an effective and different way

    Professional Opportunities

    • Marketing director
    • Product Manager
    • Head of Communications
    • Head of Public Relations
    • Freelance Consultant
    • Press Officer
    • Community Manager
    • Creator of content for brands (branded content)
    • Strategic Planner
    • Account Manager

    Course Directors

    Directors - Master of Communication, Marketing and Advertising Management - IED Madrid

    Patricia Corredor, Carlos del Hoyo and David Torrejón

    Patricia Corredor

    PhD in Advertising and Public Relations. She has worked as a communications consultant and has been director of contents of the digital edition of the marketing and advertising magazine Anuncios, editor of Interactiva, a digital communications magazine, and editor of MK Marketing + Sales.

    Carlos del Hoyo
    Founding Partner Public Relations and Communications Advisors and Vice President of ADECEC, the Association of Public Relations and Communications Consultancy Companies and head of communications there.

    David Torrejón
    He is director general of the Advertising and Communications Federation. His career has moved between journalism, specializing in marketing, both printed and digital, and the professional practice of advertising.

    Course file

    Master of Communication, Marketing and Advertising Management

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: October 2019
    • Duration: 9 months
    • Timetable : Afternoon 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: in-person
    • Qualification: Private A private certificate will be issued at the end of the course
    • Directed to : graduates or those with a diploma in the fields of Communications, Marketing, Administration, Management and Business Management, Advertising, Art and Design. Professional experience will be valued
    • Admission process : CV / Cover letter Portfolio (up to 3Mb) / Website. Personal interview, if deemed appropriate by the teaching coordination
    • Enrollment rate: 2500 €
    • Course Fee: 9900 €

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