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Master of Digital Design

Master - 9 months

Live a 360º Experience that will give you a global vision of the design process, creativity, business and new technologies, to improve your work position or be part of a large company.

    Master of Digital Design

    In the Master you will learn in a practical way how to make digital products from the beginning, and a global visión of the design and development process: Research, Innovation Methodologies, Business Design, UX/UI, Design Systems, Prototyping, Marketing and Communication

    More info

    Course approach

    As a response to this context, we have created a new program that answers the questions posed above. We are not going to focus on offering students specific skills, but rather the knowledge necessary to think, so that they may develop critical thinking and learn to learn, as well as project tools and methodologies for building any product or service, and the skills necessary to communicate, not only the results of their projects but also themselves. 

    Based on the above, we have identified some fundamental principles of our training, whose aim is to provide students with the tools that will allow them to adapt to a world in constant change. They are as follows:

    • Critical thinking
    • Learning to learn
    • Learning to research
    • Developing creativity
    • Project culture
    • Effective communication

    These fundamental principles must be acquired through practical project-based learning:

    • Fundamental principles of design
    • Training pedagogy
    • Research methodologies
    • Innovation Methodologies and Design Thinking
    • Introduction to projects and project methodologies
    • Project communication

    Agents and methodology

    The course methodology is based on Project Learning, and learning by doing. Right from the start, students will have to approach the definition, development and communication of their personal project. For this purpose, throughout the course they will have:

    • Mentors, who will draw the path lines
    • Stimulators, who will help them to open their minds
    • Tutors, who will accompany them on a day-to-day basis 

    Future scenarios (Workshops)

    Within each one of these stages, we will have different lectures, seminars and workshops focused on future scenarios, where we will invite the best professionals and companies to give their vision of the future in the most innovative fields of today.

    • VR/AR/XR
    • Blockchain
    • New Web Technologies (Web VR, Progressive Apps…)
    • AI, Big Data, Data Visualization
    • Creative & Visual Programming 

    What are you going to learn?

    To gain professional skills that will enhance your employment prospects through, building and testing a personal project testing your project under the guidance of highly experienced mentors.

    • Creative techniques, Innovation methodologies & design thinking
    • Business Design
    • How to Research
    • Design and develop digital products (webs and apps)
    • Global vision of the design process
    • UX/UI, Interaction design, Prototyping & Design Systems
    • How to marketing, communicate and sell your projects and products


    Train new professionals capable of leading change:

    • Develop critical thinking
    • Learn to work in multidisciplinary teams
    • Adapt to the changes and needs of new times
    • Provide the tools for tackling any type of project
    • Develop methodologies and innovative strategies for problem-solving
    • Express your personality in creative and innovative projects
    • Learn to work in a professional environment, with real projects and clients
    • Research, build and test project prototypes

    Who is aimed at?

    The program is aimed at full-stack developers, software engineers, designers, students and professionals who are passionate about coding and new technologies:

    • FullStack Developers
    • Designers
    • Web Developers (BackEnd and FrontEnd)
    • UX/UI Designers, Service & Interaction Designers
    • AR/VR Specialist
    • Big Data Engineer & Data Visualizer Designer
    • Audio visual Communication and Digital Media

    We want to provide students with design knowledge so that they can add an important value to their CV, design related knowledge such as, design thinking, UX/UI, visual design, project methodologies, branding and communication, as well as discover and participate in the process of designing a digital product from start to finish.


    You will develop a real project with a company, from start to finish, the training is project based, so everything you learn in class, you will apply in the project. You also develop a personal project during the course. These are the modules of the course:

    Kickstart Week

    • Future Scenarios Workshop


    • Research Methodologies
    • Research Classes
    • Design Thinking (online classes)


    • Design Sprints Workshop
    • UX
    • UI
    • Design Systems
    • Sketch
    • Abstract
    • Figma


    • Prototyping
    • HTML, CSS
    • Invision
    • Adobe XD
    • Periscope
    • Framer


    • Personal digital brand
    • Project Communication (Branding, Marketing and Website)


    • Product Strategy
    • Business Strategy


    Santiago de la Asunción

    Design Researcher at BBVA

    Miguel Agustí

    Principal User Researcher at Cabify

    Grace Ascuasiati

    Design Strategist at BBVA

    Andrés López Josenge

    Principal & Design Director at Direction

    André Mendes

    CDO & Co-Founder at mendesaltaren

    Salvador Serrano

    Head of Design at mendesaltaren

    Alberto Gragera

    Head of Engineering, Rider and Driver at Cabify

    Javier Vidal Peña

    Senior Developer at Sngular


    Direction and Staff

    Javier Maseda

    Digital Design Director and Product Manager of IED Madrid.

    He studied Graphic Design and a Master in Digital Design at IED Madrid. With a background in design and art direction, he is the co-founder and partner of the web design and development studio ipdea.com and of the email marketing app teenvio.com

    He is the head of the Digital Design Lab at IED Madrid, where he is engaged in the research, design and development of digital products to help the IED network to communicate, learn, present itself and work online, such as IED Network and DesignPass, which provide support to the development of international projects, such as the DesignNet of IED. He directs the digital design program of the IED Innovation Lab, My Cloud My Castle, and is the creative director of the two IED magazines, IEDentity and Abre el Ojo. 

    As a designer specialised in web design and new technologies, he works in the design and development of web applications, visual design, UX & UI, and as product manager for the creation of digital products from their conception up to their launch on the market, performing the strategy, prototypes, database systems, documentation and project management and communication. He combines these tasks with his work as a teacher, giving classes, workshops and lectures on design, technology and education.

    Digital Design Lab Staff

    Sandra Rueda

    Frontend Developer

    Lara Docampo

    Digital Designer

    Course file

    Master of Digital Design

    • Type of course : Master
    • Language : English
    • School: Visual Communication
    • IED Credits: 60
    • Start date: October 2020
    • Duration: 9 months
    • Timetable : Afternoon-Evening form 19.00 to 22.00 h. Mon-Fri. 3, 4 ot 5 days a week
    • Attendance: In-person
    • Qualification: Private at the end of the course, a certificate will be given for having completed and successfully passed the course.
    • Directed to : FullStack Developers, Software Engineers, Web Developers (BackEnd and FrontEnd), UX/UI Designers, Service & Interaction Designers, AR/VR Specialists, Big Data Engineers, Data Visualization Designers, Audiovisual Communication and Digital Media.
    • Admission process : CV, motivational letter and Portfolio (no larger than 3 MB) / Website. Personal interview, if considered convenient for academic coordination.
    • Enrollment rate: 3900 €
    • Course Fee: 11300 €

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