Technology and digital media are radically transforming the economy and business reality, with new products, services and business models arising to challenge established theories and bring about a new paradigm.
The consumer is no longer a static element at the end of the chain, and is now participating, collaborating, creating, funding, etc. The media are permeable and ubiquitous and communication is becoming much more complex and dynamic. In this context, mainly digital and global, the relationship between the different agents, consumer and business, has many facets and requires professionals with well-defined skills.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.