Master of Digital Marketing Management

Master - 9 months

  • School: Management
  • IED Credits: 60

Train in the online world and discover the keys needed to successfully meet the new challenges of digital marketing.

  • School: Management
  • IED Credits: 60
  • Start date: 13 January 2021
  • Language : Español

    Master of Digital Marketing Management

    Technology and digital media are radically transforming the economy and business reality, with new products, services and business models arising to challenge established theories and bring about a new paradigm.
    The consumer is no longer a static element at the end of the chain, and is now participating, collaborating, creating, funding, etc. The media are permeable and ubiquitous and communication is becoming much more complex and dynamic. In this context, mainly digital and global, the relationship between the different agents, consumer and business, has many facets and requires professionals with well-defined skills.

    With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 


    • Acquire the vision, strategic capabilities and tools of digital marketing
    • Direct and manage the area of ​​digital marketing at a business level
    • Acquire very broad skills that combine technology, analysis, strategy and design thinking
    • Understand the digital environment: its impact, challenges and opportunities from a digital perspective
    • Use creativity and innovation in the digitalization of processes
    • Understand the technology ecosystem in digital management
    • Conduct a digital marketing plan to reach customers and get the necessary engagement in the digital environment
    • Plan, manage and measure new advertising and digital communication
    • Get to know the legal aspects of digital communication
    • Learn to manage the new environment of marketing and communication based on data and its analysis

    Professional Opportunities

    • Head of Digital Marketing
    • Digital Marketing Manager
    • Social Media Specialist
    • Marketing Analyst
    • Content Strategist
    • CRM Executive

    Program Leader

    Jose Luis Zimmermann Master of Digital Marketing Management - IED Madrid

    Jose Luis Zimmermann

    Director General of the Spanish Association of the Digital Economy (Adigital) and Director General of Confianza Online. Member of the Board of Ecommerce Europe.

    José Luis holds a degree in Economics from the Autonomous University of Madrid and a Master in Journalism from the Complutense University and he works as advisor to various institutions in the field of innovation and digitalization.

    Course file

    Master of Digital Marketing Management

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: 13 January 2021
    • Duration: 9 months
    • Timetable : Afternoon 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: Mixed
    • Qualification: Private A private certificate will be issued at the end of the course
    • Directed to : graduates or holders of diplomas in the fields of Communications, Marketing, Administration, Management and Business Management, Advertising, Art and Design. Professional experience will be valued
    • Admission process : CV / Cover letter Portfolio (up to 3Mb) / Website. Personal interview, if deemed appropriate by the teaching coordination
    • Enrollment rate: 2500 €
    • Course Fee: 10100 €

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