Master of Fashion and Communication

Master - 9 months

  • School: Management
  • IED Credits: 60

Development of communication strategies for fashion brands, in a creative and innovative way.

  • School: Management
  • IED Credits: 60
  • Start date: 30 September 2021
  • Language : Español

    Master of Fashion and Communication

    The fashion industry is probably one of the sectors which best reflects a dynamic and constantly evolving world. Brands, more than ever, are about much more than products, and fashion brands understand this. The Master of Communication and Fashion trains people who are capable of managing communication, understanding its transcendental role, and who can master the tools of communication in the basis of the creative and innovative terms that define the very nature of fashion.


    With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 

    Goals

     

    • Obtain specific training to the work in the field of fashion, communications and marketing
    • Acquire the knowledge necessary to identify the specific needs of the fashion industry
    • Get to know various communications tools and learn to use them
    • Enter the digital environment, new technologies and their real implementation in communications strategies
    • Understand the role and interrelationship of the various sectors involved in the communications process: freelance workers, communications departments, marketing, advertising, public relations, events, etc.
    • Understand the importance of communications in the business structure of the fashion world
    • Learn to correctly interpret the needs of a brand in the fashion industry
     

     

     

    Professional Opportunities

     
    • Communications or marketing departments at fashion companies
    • Communication agencies, events and PR
    • Communications officer at a showroom
    • Writing for fashion magazines
    • Digital marketing agencies for fashion
    • Advertising agencies
    • Communication or marketing departments at cosmetics companies
     
      

    Program Leader

    Rubén Sáez Carrasco

    Born in Bilbao in 1979, he is a designer of products, services and digital strategies. Specialist in Strategic Marketing, Digital Marketing and Content Marketing. Design Thinker. Expert in digital transformation. Co-founder and CEO in Spain of the TandemLab marketing laboratory; partner and founder of Dèlire Design Estudio; partner and founder of the StartUp FindYourOutfie. Programme Leader in the Master's Degree in Communication and Fashion at IED Madrid. Professor of Digital Narrative and Critical Thinking at the University of Nebrija..

    Course file

    Master of Fashion and Communication

    • Type of course : Master
    • Language : Español
    • School: Management
    • IED Credits: 60
    • Start date: 30 September 2021
    • Participants:
      • Partner firms: LOEWE
    • Duration: 9 months
    • Timetable : Afternoon 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: Mixed
    • Qualification: Private A private certificate will be issued at the end of the course
    • Directed to : graduates or those with a diploma in the fields of Communications, Marketing, Fashion, Journalism, Design, etc. Professional experience will be valued
    • Admission process : CV / Cover letter Portfolio (up to 3Mb) / Website. Personal interview, if deemed appropriate by the teaching coordination
    • Enrollment rate: 2500 €
    • Course Fee: 10100 €

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