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Master of Fashion Styling and Communication

Master - 9 months

The creation and development of 360º fashion images alongside contemporary communication strategies.

    Master of Fashion Styling and Communication

    The Fashion Styling and Communication Masters degree forms professionals that will be capable to come up new fashion visual proposals (styling, creative direction, fashion film….) as well as developing contemporary communication, branding and marketing strategies for existing fashion companies. It is a theoretical and practical training that brings the student closer to the realities of the professional market through a series of collaborations with different fashion brands (luxury & high street, showrooms, vintage, agencies, etc), where they will acquire the necessary skills to tackle the new challenges in the fashion sector.

     

    Goals

    • Learn about the historical, ethical, social and cultural aspects of fashion to build a solid foundation for academic and work projects
    • Learn how to identify the sources of suitable references to work on them properly
    • Understand, at a deep level, the functioning of the current fashion sector as a whole
    • Develop artistic-conceptual skills around the creation of the fashion image
    • Promote personal analysis, in terms of image and fashion communication, to carry out an appropriate self-branding, which can be applied to collaborating brands
    • Acquire knowledge about current communication, branding and marketing strategies, and learn to propose innovative ideas in the near future
    • Master the digital tools necessary for the development of projects and learn to hold professional conversations in the workplace
    • Internalize all aspects related to sustainability in the broadest sense of the concept and its application

    Professional Opportunities

    • Fashion Stylist
    • Fashion Editor
    • Creative Director
    • Content Creator
    • E-commerce Operations
    • Visual Merchandising
    • Communication Key Account Manager
    • Marketing Strategist
    • Social Media Manager
    • Fashion PR

    Program Leaders

    Natalia Bengoechea

    Fashion Director
    Committee member of the MBFW (Mercedes Benz Fashion Week) and current fashion director of the magazine SModa, with a long career in numerous important fashion and beauty magazines such as the supplement of the El Mundo newspaper, Yo Dona, Grazzia or Vogue Spain. She worked for several years as a stylist in New York and her professional career began at Vanidad magazine as its fashion director.
    She has worked in different areas of fashion with entities such as Puig for the image of Carolina Herrera, as well as image campaigns for Cortefiel and Desigual, in the organisation of fashion shows for important companies such as TCN, Desigual and Women’s Secret and consulting in the development of collections for Desigual.

     

    Jana Fernández

    Senior Fashion PR & Account Manager
    Her professional career has always been related to the fashion industry: first writing for a fashion magazine, then as account manager of different fashion and beauty brands in a press agency, and finally as PR specialist of different online stores for North and Eastern Europe, South America and Pacific Area at YOOX Group. Currently working at the agency Piazza Comunicaciones as Senior PR & Account Manager, where he is responsible for Press & PR of different luxury, beauty and wellness clients. 

    Course file

    Master of Fashion Styling and Communication

    • Type of course : Master
    • Language : English
    • School: Fashion
    • IED Credits: 60
    • Start date: October 2019
    • Duration: 9 months
    • Timetable : Afternoon 19.00-22.30 h (M-F. 3, 4 or 5 days per week)
    • Attendance: In-person
    • Qualification: Private / A private certificate will be issued at the end of the course.
    • Directed to : at those who are interested in the world of fashion and its processes, as well as graduates or holders of diplomas in communications, Marketing and PR or journalism looking for specific training in the field of Fashion and Communications.
    • Admission process : Currículum vitae / Motivation Letter Project Portfolio (max 3Mb) / Web Personal interview as deemed necessary by the Academic Coordination Team
    • Enrollment rate: 3900 €
    • Course Fee: 11300 €

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