In a key context of digital transformation in the daily and intensive use of the Internet, we have changed our consumption habits very quickly. Companies and institutions are aware of this and try to adapt to -or anticipate- this reality.
A program that establishes the conceptual foundations of the basic principles when designing the digital marketing strategy, understanding consumer behaviour and knowing how to act in the social environment of any company or institution, understanding new usage habits or instant messaging platforms. All of this framing important practical cases, guided by marketing professionals and digital conversion.
The level of automation and digitalization that digital marketing has achieved in the last 2 years leads us to conceptualize effective marketing as being led and managed by data, so this program will lead us to understand and implement the latest Data Driven Marketing techniques, which will allow us to design more effective campaigns based on user behaviour and data, the area of web analytics and campaign results, which form the cornerstone of the development of the course.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.