Postgraduate Course in Retail Design

Postgraduate - 3 months

  • School: Design
  • IED Credits: 20

Design, development and strategy of commercial spaces.

  • School: Design
  • IED Credits: 20
  • Start date: 05 October 2020
  • Language : Español

    Postgraduate Course in Retail Design

    Designing a store is a complex operation that starts from a strategic vision linked to the analysis of the brand and its identity, and of a subsequent development based on the messages, positioning and interests that they want to transmit. Lending a sense of coherence to all the elements that come together to create a shopping experience is essential so that the consumer can identify with the brand, relate to it and feel comfortable. This forces the designer of commercial spaces to continually change their proposals according to consumer trends and aspirations. 
    Professional demand for specific training in retail design has increased significantly in recent years due to the current competitive situation, which leaves no room for improvisations and dilettantism. In this context, the designer has to elaborate and process all the inputs that come from different areas (marketing, retail, visual merchandising, etc.) and transform them into an efficient and concrete design where the identity of the brand and the consumer is reflected. 

    With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 


    • Learn the techniques and strategies to design a successful commercial space suited to the brand, the consumer and the retailer.
    • Develop all the necessary elements of the store (general distribution, lighting, furniture, materials, visual merchandising, etc.).
    • Create and represent a commercial space under a global vision.
    • Acquire the necessary knowledge to use Autocad and other computer programs (3D Studio, Photoshop, etc.) at a level of professional presentations.
    • Learn to manage a project from its design to its implementation.

    Professional Opportunities

    • Head of design in an architecture department.
    • Designer of spaces for retail and branding companies.
    • Work in architecture studios.
    • Work in interior design studios.
    • Freelance designer.
    • Head of visual merchandising and branding.

    Program Leader

    Francesco Florio

    Italian architect specialising in commercial design.
    Degree in Architecture from the University of Rome, with extensive work experience in Europe and the US.
    Creator of the New York studio Space2Grow, from which he has designed
    numerous shops and corners for luxury brands such as Loro Piana and Valentino. He has collaborated with different architects and interior designers in Spain. He is currently carrying out the image change of the stores of the Spanish brand Unode50 and is actively designing the international stores of that brand.

    Course file

    Postgraduate Course in Retail Design

    • Type of course : Postgraduate
    • Language : Español
    • School: Design
    • IED Credits: 20
    • Start date: 05 October 2020
    • Duration: 3 months
    • Timetable : Afternoon-Evening 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: Mixed
    • Qualification: Private
    • Admission process : se prevé una selección efectuada sobre la base de CV, carta de motivación y portfolio de trabajos. Entrevista personal, si la Coordinación Didáctica lo estima oportuno.
    • Enrollment rate: 1200 €
    • Course Fee: 3200 €

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