Loading Loading

Postgraduate Course in Window Dressing and Visual Merchandising

Postgraduate Courses - 4 months

Become a Visual Merchandising professional by creating user experiences and designing the brand image in all types of stores

Tel. no. with int code*

By pressing “Send” I accept the “Legal notice ” And the “Privacy policy ”. * Obligatory fields

    Postgraduate Course in Window Dressing and Visual Merchandising

    Visual Merchandising deals with the brand image at the point of sale, from storefronts, signs, store windows, entrance spaces and music to what the customer experience should be when entering a shop and what feelings they must experience to feel part of a unique and differentiated brand. 
    The Postgraduate Course in Visual Merchandising and Window Dressing trains professionals capable of displaying a product, brand and other materials in the commercial space of a store or at outlets in large malls, creating an identity between the product and the brand, such so that the observer wants to possess it at any price and enters the store to acquire it. All this in different areas: fashion, design, accessories, delicatessen, etc.

    More info


    • Design different kinds of window displays in relation to the image of a company
    • Define a visual merchandising strategy according to the needs of the moment and in order to achieve the best performance
    • Develop projects individually and as a team, from the conceptual to the concrete, and from the initial idea to the final presentation and communication
    • Delve into the knowledge and the scope of new design trends and contemporary thought
    • Conceptualise links between architecture, art, design and the Visual Merchandising industry
    • Achieve a multidisciplinary profile and the ability to adapt to the work environment in many different areas

    Professional Opportunities

    • Visual Merchandising Departments
    • Showrooms
    • Fairs
    • Visual Merchandiser, working as a freelance

    Course Director

    Manuel Hurtado - Postgraduate Course in Window Dressing and Visual Merchandising - IED Madrid

    Manuel Hurtado

    Window Dressing and Visual Director at Intropia.

    Specialist in Window Dressing and Visual Merchandising with twenty-seven years of experience in this sector. For the past seven years he has worked as Director of Pepe Jeans storefronts for all countries (retail and franchises).

    He has developed the role of Creative Director for the decor that is used in this company (both full price stores and outlets) by monitoring décor, purchase and distribution. Previously, he worked for 20 years in the Cortefiel Group, where he held various positions of responsibility (both in Window Dressing and Visual Merchandising).

    Course file

    Postgraduate Course in Window Dressing and Visual Merchandising

    • Type of course : Postgraduate Courses
    • Language : Español
    • School: Design
    • IED Credits: 20
    • Start date: October 2018
    • Duration: 4 months
    • Timetable : Afternoon-Evening 19.00 - 22.00 h. L-V. 3, 4 ó 5 días por semana
    • Attendance: in-person
    • Qualification: Private al término del curso se entregará un certificado acreditativo por haber realizado y superado satisfactoriamente el mismo.
    • Directed to : aquellas personas que quieran especializarse o complementar su formación para ofrecer una respuesta profesional ante las demandas del mercado y las necesidades de las empresas. Se aconseja tener experiencia en diseño.
    • Admission process : se prevé una selección efectuada sobre la base de currículum vítae, carta de motivación y porfolio de trabajos. Entrevista personal, si la Coordinación Didáctica lo estima oportuno.
    • Enrollment rate: 1200 €
    • Course Fee: 3000 €

    Request information

    Tel. no. with int code*

    By pressing “Send” I accept the “Legal notice ” And the “Privacy policy ”. * Obligatory fields