The Design of Digital Strategies and Products with Artificial Intelligence programme is a blended postgraduate course (with 9 weeks in online format and one final face-to-face week) that explores the conceptual, creative and quantitative facets of Artificial Intelligence.
The programme enables an understanding of the aspects of technology, business and user-centred design to complete a comprehensive look at the aspects that shape an AI-assisted digital product.
The curriculum integrates theory and practice, by developing projects and carrying out case studies that provide a competitive advantage when dealing with the world of Artificial Intelligence.
The programme encourages creative thinking and the methodologies of Design Thinking that are necessary to tackle real cases and provide solutions to companies and institutions that will actively participate in the teaching of the course. It also delves into the learning and the handling of those software tools that make it possible to manage an AI-based technological project and to generate new business models based on its exploitation.