Postgraduate Course in Design of Digital Strategies and Products with Artificial Intelligence

Postgraduate - 2 months

  • School: Management

  • School: Management
  • Start date: 15 October 2021
  • Language : Español

    Postgraduate Course in Design of Digital Strategies and Products with Artificial Intelligence

    The Design of Digital Strategies and Products with Artificial Intelligence programme is a blended postgraduate course (with 9 weeks in online format and one final face-to-face week) that explores the conceptual, creative and quantitative facets of Artificial Intelligence.

    The programme enables an understanding of the aspects of technology, business and user-centred design to complete a comprehensive look at the aspects that shape an AI-assisted digital product.

    The curriculum integrates theory and practice, by developing projects and carrying out case studies that provide a competitive advantage when dealing with the world of Artificial Intelligence.

    The programme encourages creative thinking and the methodologies of Design Thinking that are necessary to tackle real cases and provide solutions to companies and institutions that will actively participate in the teaching of the course. It also delves into the learning and the handling of those software tools that make it possible to manage an AI-based technological project and to generate new business models based on its exploitation.

    Course file

    Postgraduate Course in Design of Digital Strategies and Products with Artificial Intelligence

    • Type of course : Postgraduate
    • Language : Español
    • School: Management
    • Start date: 15 October 2021
    • Duration: 2 months
    • Timetable : Afternoon-Evening El alumno precisará para el buen desarrollo de su actividad académica de un ordenador con conexión a Internet.
    • Attendance: Mixed
    • Qualification: Private
    • Enrollment rate: 1000 €
    • Course Fee: 2500 €

    Methodology

    The programme encourages creative thinking and the methodologies of Design Thinking that are necessary to tackle real cases and provide solutions to companies and institutions that will actively participate in the teaching of the course. It also delves into the learning and the handling of those software tools that make it possible to manage an AI-based technological project and to generate new business models based on its exploitation.

    Goals

    The postgraduate course in Design of Digital Strategies and Products with Artificial Intelligence aims to train students with the appropriate knowledge and tools so that they can identify insights, observe growth strategies and solve problems in a more agile and intelligent way. The aim is to prepare students to enable them to apply these skills directly in their role or company as they progress through the course.

    • This postgraduate course explores the tools and the skills for Understanding the ethical implications around the use of data and the evolution of an AI.
    • Understanding the technology stack.
    • Identifying the possibilities that AI can offer to digital interfaces.
    • Understanding role composition and team management in AI solutions.
    • Analysing the success factors behind the market's top AI-enhanced interface.
    • Creating a prototype of a POC to analyse and test an idea based on an experiment.
    • Learning how to use user-centred design technology to take advantage of AI.
    • Designing digital strategies and products where AI plays a leading role.

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