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Postgraduate Course in Design of Exhibition Spaces

Postgraduate - 3 months

Create and reinvent living environments that communicate content. Specialize in the design of cultural and commercial spaces.

    Postgraduate Course in Design of Exhibition Spaces

    The Postgraduate Course in Design of Exhibition Spaces is structured around two central axes: cultural exhibition spaces and corporate exhibition spaces, also called commercial spaces. They can be permanent or ephemeral, and their range of presentations is varied, from visitor reception centres, interpretation centres, museums, temporary exhibitions, stands in trade fairs, brand exhibitions, expo pavilions, etc. 

    We focus on the staging of the exhibition space itself, giving it a new dimension and narrative quality, creating and reinventing new liveable environments that communicate content. The space itself is dramatized. The scenography of cultural exhibitions must create narrative spaces as a form of communication and learning, the creation of a plastic narrative against the linearity of the encyclopaedic museum exhibition. Corporate exhibition spaces, at fairs, conferences, etc. are currently one of the most powerful means of communicating the visual identity and information of brands and companies. 

    From the teaching point of view, this master's degree aims above all to offer the student the opportunity to approach the work and vision of great professionals from the field of exhibition scenography, promoting reflection and analysis, learning and enjoying the experience of the teachers and collaborators of the course. The aim is to create and reinvent living environments that communicate content, specialising in the design of cultural and commercial spaces. 
     
    This course is part of the Master in Stage and Exhibition Spaces Design that takes place in the IED Madrid during an academic year. Students can complete the master's degree, addressing the issues of performing arts, design and production for events and TV, the design of exhibition spaces or the three courses independently. 
     
    This Postgraduate Course is part of the Master in Stage and Exhibition Spaces Design, a program that consists of three modules that can be studied independently. 

    More info

    Goals

     

    • Acquire theoretical knowledge related to history and current events in exhibition spaces.
    • Understand the different types of exhibition spaces: ephemeral, permanent …
    • Generate concepts and solve the diversity of spaces according to the themes to be exhibited and through various resources, applying new technologies as well.
    • Understand and apply the specific technical vocabulary to be in tune with the technical team.
    • Design exhibition spaces of a cultural nature.
    • Delve into museographic techniques.
    • Design store windows and commercial stands, including their corporate and thematic image.
    • Encourage the use of various communication tools to learn how to transmit the project.
    • Understand the diversity of disciplines that come together in design, such as lighting.
    • Learn about the importance of lighting in exhibition spaces.

     

    Professional Opportunities


    • Design of cultural exhibitions
    • Development of stands for fairs
    • Window dressing
    • Design of advertising campaigns and POP
    • Responsible for the image and design of shop windows and scenography in department stores

    Directors

    estudiodeDos


    Curt Allen Wilmer Goodman and Leticia Gañán Calvo

    Studio focused on architecture and set design, highlighting the creation of several award-winning stands and the Goiânia Theme Park in Brazil, as well as the design of theatrical sets and costumes for directors such as Joan Font, Ernesto Caballero, Alfonso Zurro and Antonio Álamo, among others.


    Curt Allen Wilmer Goodman

    Degree in Set and Costume Design from the Academy of Fine Arts in Munich, where he worked as a set and costume designer in different theatres and operas in Germany and as artistic director for films. In 1994 he took on the Fundación Teatro de la Abadía in Madrid, and, at the same time, he worked as a set designer. For 10 years he has been in charge of the Artistic Direction of Shows and Themes at GPD, designing and developing exhibition projects, pavilions for international exhibitions, shows, theme parks and interior design projects.


    Leticia Gañán Calvo

    Architecture degree from the University of Seville. She works on her own projects and on collaborations for public and private institutions, as well as exhibiting her pictorial work. With GPD, she has collaborated in the design and coordination of projects for interpretation centres, stands, multimedia shows, theming and exhibition halls, such as ExpoZaragoza 2008.

    Master of Scenography and Exhibition Spaces

    This Postgraduate Course is part of the Master of Scenography and Exhibition Spaces, a program that consists of three modules that can be carried out independently:

    Course file

    Postgraduate Course in Design of Exhibition Spaces

    • Type of course : Postgraduate
    • Language : Español
    • School: Design
    • IED Credits: 20
    • Start date: January 2019
    • Duration: 3 months
    • Timetable : Afternoon-Evening 19.00 - 22.30 h, Mon to Fri, 3 to 5 days per week
    • Attendance: in-person
    • Qualification: Private A private qualification will be issued upon completion of the course.
    • Directed to : undergraduates or graduates with professional experience in the fields of art, design, architecture, interior design, etc.
    • Admission process : · Curriculum vitae · Motivation letter · Portfolio (not exceeding 3MB), website or blog if you have one · Personal interview, if the Didactic Coordination deems it appropriate · A basic knowledge of Autocad is required
    • Enrollment rate: 1200 €
    • Course Fee: 3000 €

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