Postgraduate Course in Digital Marketing, Social Networks and Omni-Channel Conversion

Postgraduate - 3 months

  • School: Management
  • IED Credits: 20

Design and development of the digital and social marketing strategy of any company or institution.

  • School: Management
  • IED Credits: 20
  • Start date: October 2021
  • Language : Español

    Postgraduate Course in Digital Marketing, Social Networks and Omni-Channel Conversion

    In a key context of digital transformation in the daily and intensive use of the Internet, we have changed our consumption habits very quickly. Companies and institutions are aware of this and try to adapt to -or anticipate- this reality. 
    A program that establishes the conceptual foundations of the basic principles when designing the digital marketing strategy, understanding consumer behaviour and knowing how to act in the social environment of any company or institution, understanding new usage habits or instant messaging platforms. All of this framing important practical cases, guided by marketing professionals and digital conversion. 
    The level of automation and digitalization that digital marketing has achieved in the last 2 years leads us to conceptualize effective marketing as being led and managed by data, so this program will lead us to understand and implement the latest Data Driven Marketing techniques, which will allow us to design more effective campaigns based on user behaviour and data, the area of web analytics and campaign results, which form the cornerstone of the development of the course. 

    With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 


    • Provide basic, specific and practical knowledge to offer the necessary technical training so that students learn how to manage marketing and communication on the Internet and social media.
    • Provide the basic knowledge to understand how Social Business affects all digital business processes and how to implement them.
    • Get to know the basic principles of digital creativity and social media and its importance in an environment where singularity is fundamental to make any defined digital strategy relevant and attractive.
    • Learn how to plan different digital marketing initiatives depending on the specific objectives to be achieved.
    • Have an overview of the reality of the current digital environment.
    • Gain the ability to conceptualize a digital marketing plan.
    • Know and apply the basic principles of Data Driven Marketing, from web analytics to the importance of attribution models to define the most effective marketing campaigns for each segment of the public.

    Professional Opportunities

    • Marketing Managers, e-commerce, SEO specialists and any other tool that relies on the digital environment.
    • Account and Product Manager in a marketing department or advertising agency
    • Social Media Manager within the communication or marketing department of a company or institution
    • Social Media Manager in a communication agency or strategic consultant in social networks
    • Advertising Creatives who need to know how digital marketing works and the new concepts of Social Business
    • Digital and Social Strategy Designer in a new online business or e-commerce platform
    • Freelance Online Planning Consultant
    • Sales Manager, online sales

    Program Leaders

    Pepa Romero

    Managing Partner at Territorio Creativo, a Consultancy Agency in Digital Strategy and Social Business. Specialized in the Digital Transformation of Businesses, Digital Strategy and Social Business, Management and Financial Management.
    She has directed the digital and social media strategy of numerous companies, including, SEUR, KPMG, Famosa, Toys "R" Us, NH Hoteles, Lan Airlines, etc.
    She has worked at Arthur Andersen in Madrid, Santiago de Chile and the United States, always in the Media and Telecommunications Sector, and for 10 years in the Vocento Communication Group as Managing Director of the Supplements and On and Offline Magazines of the publishing group.

    Pedro Jesús González

    Technical Engineer in Telecommunications and Master in Digital Creation, specialising in Digital Consulting, Online Marketing and Advertising and Online Media Planning. He has more than 6 years of professional and teaching experience in areas of Web Development, e-commerce, SEO, SEM, Social Media, Email Marketing, Usability and Online Analytics.
    He works in Territorio Creativo creating the digital strategy for large clients. Previously he was part of the Domestika marketing team, working in areas of product and business development.

    Course file

    Postgraduate Course in Digital Marketing, Social Networks and Omni-Channel Conversion

    • Type of course : Postgraduate
    • Language : Español
    • School: Management
    • IED Credits: 20
    • Start date: October 2021
    • Duration: 3 months
    • Timetable : Afternoon-Evening 19.00-22.30 h (Mon to Fri, 3 to 5 days per week)
    • Attendance: In-person
    • Qualification: Private / A private certificate will be issued at the end of the course.
    • Directed to : people who want to specialize or complete their training in the area of Digital Marketing, Social Business, Community Manager, professionals with experience in the marketing and communication environment, journalists, entrepreneurs in the online environment, freelance workers and mid-level workers in web development, IT departments, innovation, business development, strategy, marketing, communication, sales and commercial, SAC, product managers, brand managers, key account managers.
    • Admission process : a selection will be made on the basis of candidates’ CV, motivation letter and portfolio of works. Personal interview, if the Didactic Coordination deems it appropriate.
    • Enrollment rate: 1200 €
    • Course Fee: 3200 €

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