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Postgraduate Course in Flexible Visual Identities

Postgraduate - 3 months

A complete design training in the area of flexible visual systems for flexible visual identities, dynamic branding and liquid communication.

    Postgraduate Course in Flexible Visual Identities

    The postgraduate in Flexible Visual Identities responds to a shift in communication, which changed the profession of the communication designer forever. Todays communication evolved from static to flexible, from fixed to responsive, from blind to context-based.

     

    The diversification of the communication channels produced the need for eloquent visual languages which are able to not just repeat the same message over and over again, but react to changing circumstances and recipients. A contemporary visual identity is far more than just a logo, a typeface and a color scheme, it is a complex visual language based on a flexible visual system.

    Goals

    1. Learn a systemic and holistic approach to communication design
    2. Learn how to formulate a well define communication problem
    3. Develop a communication strategy and concept
    4. Turn strategies and concepts into visual communication tools
    5. Learn systemic typography for editorial or information design projects
    6. Be able to translate words and concepts into animate images
    7. Know how to successfully present their distinctive qualities as designers (self-marketing)

    What you will learn?

    The postgraduate course in Flexible Visual Identities is specifically designed for those who are looking for a complete training in the area of flexible visual systems for design projects in a short period of time.

    1. Methodology for design processes
    2. Theory of flexible visual systems
    3. Typology of flexible visual identities
    4. How to develop a flexible visual system
    5. Contextual semantics and storytelling
    6. Responsive formal solutions
    7. Swiss systemic typography
    8. Aesthetics and trends

    Directors

    TwoPoints.net

    The internationally renowned design studio TwoPoints.Net is specializing in the development of Flexible Visual Identities. Based in Hamburg and Barcelona they work for clients everywhere. Companies like Nike, ESPN and IBM, as well as universities like Harvard, The MIT, Massachusetts Institute of Technology and the National University of Singapore, who are looking for innovative solutions in communication.
    With more than 10 years of teaching experience, education has become an inherent part of the studios practise. Helping students to grow and fostering their own individual talents has become one of the main tasks of TwoPoints.

    “The course shapes professionals, who are prepared for the present and future demands of a brand designer. In the last 10 years we were able to witness a substantial change in communication. From a one-way communication, we evolved to a multi-directional communication. The linear design process became ineffective. This program teaches therefore a systemic approach with an holistic view on all elements of communication.”

    Course file

    Postgraduate Course in Flexible Visual Identities

    • Type of course : Postgraduate
    • Language : English
    • School: Visual Communication
    • IED Credits: 20
    • Start date: April 2020
    • Duration: 3 months
    • Timetable : Afternoon-Evening 19.00-22.30 h (Mon to Fri, 3, 4 or 5 days per week)
    • Attendance: In-person
    • Qualification: Private A private certificate will be issued at the end of the course.
    • Directed to : senior graduates from the different branches of Design, graduates from Fine Arts, Visual Communication and Graphic Design, Generative Artists and User Interface Designers, as well as all those who have professional experience in the mentioned sectors, who are looking for a complete training in the area of flexible visual systems for design projects in a short period of time.
    • Admission process : a selection will be made on the basis of candidates’ CV, motivation letter and portfolio of works. Personal interview, if the Didactic Coordination deems it appropriate.
    • Enrollment rate: 1200 €
    • Course Fee: 3900 €

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