Postgraduate Course in Management and Marketing in the Music Industry

Postgraduate - 3 months

  • School: Management
  • IED Credits: 20

Design innovative strategies for managing artists, events, publishing and eMusic in the music industry.

  • School: Management
  • IED Credits: 20
  • Start date: 07 October 2021
  • Language : Español

    Postgraduate Course in Management and Marketing in the Music Industry

    Following the professionalism of the music sector, the rise of the live music business in Spain and the digital transformation of the music industry, Universities and Schools have promptly offered their students specific training about a sector that is advancing by leaps and bounds.

    In addition, many professionals have decided to bring themselves up-to-date and gain training by attending fairs both in Spain and abroad, such as BIME Pro (Spain), Sounds from Spain in South by Southwest (USA), Primavera Pro (Spain), FIMPRO (Mexico) and many more.

    With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 

    Course file

    Postgraduate Course in Management and Marketing in the Music Industry

    • Type of course : Postgraduate
    • Language : Español
    • School: Management
    • IED Credits: 20
    • Start date: 07 October 2021
    • Duration: 3 months
    • Timetable : Afternoon-Evening 19.00 - 22.30 h, Mon to Fri, 4 to 5 days per week
    • Attendance: Mixed
    • Qualification: Private / A private certificate will be issued at the end of the course
    • Directed to : interesados en desarrollar su carrera dentro de la industria musical. Profesionales del mundo del marketing, la comunicación, el periodismo, diseñadores gráficos o en definitiva, todos aquellos que quieran especializarse en alguna de las áreas que abarca la industria de la música.
    • Admission process : se prevé una selección efectuada sobre la base de CV, carta de motivación y porfolio de trabajos. Entrevista personal, si la Coordinación Didáctica lo estima oportuno.
    • Enrollment rate: 1200 €
    • Course Fee: 3200 €


    • To understand how the music industry works
    • To discern between publishing and phonographic rights
    • To identify who's who in the music industry
    • To coordinate a work area at a music festival
    • To know how to make a music programme for a hall or theatre
    • To learn how to use an artist’s communication tools

    Professional opportunities

    • Product Manager at record labels
    • Manager in Marketing, Communication and Management Departments
    • Licensing Assistant / Manager at record companies or publishers
    • Promotion and press coordinator
    • Community Manager or Social Media Coordinator
    • Producer of musical events

    Programme Leader


    Alicia Toboso

    Booking artists for on-air and digital formats, artistic programming of large events and speakers for cultural events and fairs are some of her specialities.
    She has built the bulk of her career in the music industry and in the audiovisual sector thanks to her time at the MTV television channel. She directed the channel’s artistic department and participated in the production of major national and international events, such as the presentation ceremony of the MTV Europe Music Awards.
    In recent years, she has enjoyed connecting key people in the music industry with marketing & ad sales departments in order to get major projects related to music and entertainment up and running.

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