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Weekend Course in Fashion Digital Business

Weekend - 4 weeks

Obtain a 360° vision of fashion brands in the digital world: branding, e-commerce, web design, CRM, digital marketing, omni-channel strategies and much more.

    Weekend Course in Fashion Digital Business

    The Weekend Course in Fashion Digital Business adopts a multidisciplinary approach and a broad vision to delve into the conceptualisation, processes and tools necessary to achieve an efficient and profitable digital and omni-channel strategy framed within the DNA of a fashion organisation.
    The main objective of this programme is to provide a 360° vision of the digital business, addressing each one of the areas that make up the value chain of this environment. These are all important in order to satisfy an increasingly informed and demanding consumer who expects a unique and differential customer experience.

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    Objectives

    • Train different professionals from the digital environment in all the touch points making up the relationship between company and customer in the online and omni-channel world.
    • Prepare future managers to identify digital business opportunities
    • Learn to make a digital strategy: from branding to performance in the online world
    • Develop the importance of e-commerce beyond the website itself
    • Study in more depth the aspects of usability and logistics that form an essential part of the customer experience
    • Learn the importance of KPIs and measurement as tools for achieving the targets set
    • Delve into the concept of an omni-channel strategy which materialises the lack of barriers between the physical and the digital environment

    Professional Opportunities

    • E-commerce manager
    • Digital Manager
    • Content Manager
    • E-Commerce Operations Manager
    • Social Media Strategist
    • Digital Customer Experience Manager

    Director

    Cristina L. Pancorbo

    Expert in the digital and omni-channel fashion environment. Cristina L. Pancorbo has over 10 years’ professional experience in the fashion and retail sector in companies such as Grupo Benetton, H&M, Adolfo Domínguez and El Corte Inglés. From the development of point-of-sale strategies to digital marketing plans and projects oriented to omni-channel development. She is currently the Head of Digital for the Lingerie and Swimwear areas of elcorteingles.es.

    Course file

    Weekend Course in Fashion Digital Business

    • Type of course : Weekend
    • Language : Español
    • School: Fashion
    • Hours: 40
    • Start date: 16 November 2018
    • Duration: 4 weeks
    • Timetable : Weekend Friday from 16.30 to 21.30h - Saturday from 09.30 to 14.30h
    • Attendance: in-person
    • Qualification: Private Private accreditation at the end of the course.
    • Directed to : professionals from different areas within the online environment (e-commerce, Social Media Managers, entrepreneurs, digital marketing professionals, content managers ...) that require a 360º view of the digital business / professional experience required
    • Admission process : CV / Motivation Letter
    • Enrollment rate: 900 €

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