Last September, Trucco posted on its website the work of five students from this postgraduate course. Under the name of “The skin is the new canvas” this group was the winner against the other two works of their classmates (“7 Days with Trucco” and “Into the wildeness”). However, they all had the great opportunity to get closer to the professional world and learn to work in a coordinated manner as a team.
The young photographers of the Postgraduate Course in Fashion and Lifestyle Photography in together with the garments donated by the Trucco team carried out three photography sessions in a fully professional atmosphere which led to incredible work.
WE SPOKE TO ANA CONDE
Studied the Master in Fashion Communication at IED and has a degree in Law and Anglo-American Law from the University of Navarra.
After working at Loewe and Perfumes Loewe, belonging to the luxury product group LVMH and Bonnet à Pompon, a leading brand in the children’s fashion sector, she currently holds the position of Marketing & Communications Manager at Trucco, a member of the INSITU Group.
We interview Ana Conde, former student of IED Madrid and current Marketing & Communications Manager at Trucco and Naëlle about this collaboration.
Do you think that the students’ work has fulfilled the expectations?
The students from the Master in photography did an excellent job. We were impressed by the group’s talent and level. The proposals were extremely enriching and we also believe that each photographer expressed their creativity freely, but also bearing in mind the premises given by our briefing, which is something that we believed was important for them to learn to take into account right from the beginning.
Why did you choose “The skin is the new canvas”?
The sector is undoubtedly exciting. But it is very demanding at the same time. The best advice that I can give them is never to stop updating their knowledge and training… It is a market undergoing constant change and they should not be left behind!
The winning project was inspired by “the real woman”, do you think that this subject is identified with Trucco’s philosophy?
It is a concept that is very much identified with Trucco’s philosophy and it was one of the reasons that led us to choosing the winners. It was a project based on two profiles of women with great strength, identity and personality. Real women that our consumers may consider an example.
As a former student of IED Madrid, what advice would you give to students in order to succeed in the fashion industry?
We consider “Skin is the new canvas” to be a comprehensive project from all points of view: photographic, artistic and stylistic. Furthermore, the members of the group managed to reflect the essence of the brand and with great ingenuity and creativity, they presented a transgressive but coherent proposal that reflected our values. We are very satisfied and grateful for this experience.