Ten years ago, there were very few online consumers; today, no less than 60% say they buy fashion items online regularly. New social and consumer trends are revolutionising the fashion product and business model.
The evolution of technology and the emergence of a hyper-connected consumer has forced firms to redesign their business models. An era of transformation that motivates industry professionals to stay up-to-date and an opportunity for those who wish to make their way in the fashion industry.
IED Madrid, driven by the new patterns of consumer behaviour and growth and constant changes in the industry, offers a wide range of training programmes in fashion with the aim of supporting the training of new profiles able to meet the new challenges of the sector.
The Blended Master in Fashion Management is the only programme in Madrid with these features, offering training in the management and commercial strategy of fashion products that combines an online part and a face-to-face part, with a teaching team made up of working professionals from the best fashion design and retail companies.
Product Manager or Consultant are some of the many professional opportunities offered by the master’s degree. Estelle Puyo, a former student of the programme, is the latest person to join the Acon100cia showroom team. “I really enjoyed the fact that we only had professionals as teachers, showing us what the fashion world is really like through various visits to showrooms and different companies in the sector.”
There are many national and international students who have found in the School of Fashion of IED Madrid the training that they were seeking in order to take on the new positions that are being generated in the fashion industry.