For more than 30 years, The Creativity’s Creative Week has been held annually in New York. It is an initiative of a group of creative thinkers and doers who believe creativity is the most powerful element to business success.
For more than thirty years, The One Club for Creativity has been passionate about showcasing the ingenuity of students and young professionals with the Young Ones Student Awards. An annual competition that has become one of the most coveted accolades in the world for students of advertising, digital communication and design.
The Young Ones Brief Competition tests the creativity of students in order to obtain one of the One Show Pencils awards, which represent the creativity of big ideas combined with quality execution, and the ADC Cube, which symbolises craftsmanship, design and innovation.
Under the slogan “Help find our tribe”, Avery Dennison, the global materials science and manufacturing company specialising in the design of labelling,, challenges students to design a branding campaign able to attract and develop the loyalty of the design community to its new M_use platform.
M_use is a website launched by the company in January 2019 so that designers and packaging lovers may explore, discuss and collaborate on materials and packaging for the future. A space for inspiration and co-creation around materials where designers’ ideas can become a reality.
Transforming the search for digital graphics sources into relevant branded content and encouraging designers to generate their own content is the strategy that won a Bronze Pencil, a project carried out by Vinicius Pineschi as a student of the Master in Digital Fabrication for Interaction at IED Madrid.
“More and more designers are becoming makers. After a deeper investigation with the maker community, I found out an interesting problem: 100% of them lose a lot of time searching for free high-quality graphic materials or textures files in order to achieve reality in their packages or product’s design”, states the designer.
Vinicius’ project aims to turn Avery Dennison´s physical materials portfolio into digital textures for specialised graphic design software: C4D, 3D Max, Maya, Photoshop, etc. A strategy for positioning it as a pioneer brand in converting real material into digital material to be used by designers.
Not only does The One Club for Creativity seek to inspire, encourage and develop creative excellence, but it also honours those who achieve it. The young designer is not the only IED name that appears, Describe Your Child Project, developed by students from IED Rome, was awarded a Gold Pencil. In addition, the Istituto Europeo di Design is in the ranking of the best universities prepared annually by the institution.