When the classes go out onto the street, the perfect circumstances are created for inspiration to arrive. That is why IED, with a learning by doing methodology, places special emphasis on visits as a key point in training development.
The students of the Blended Master in Digital Communication and Marketing in Fashion visited Alicante, the hub of an iconic industry in Spain, footwear, and Segovia. The aim of these visits is to provide students with a privileged view of the keys to communication in the management and positioning of fashion brands.
In the visit to Alicante (Elche and Elda), the hub of the footwear industry in Spain, the students visited the Pikolinos Group, one of the largest footwear manufacturers in Spain, where they met the brand’s communication team. In addition, they discovered in situ the manufacturing process in PikoKaizem, their production centre.
The offices of Mustang are a must-see due to their commitment to art and design. Sergio Ros, Director and Partner of Mustang Experience, explained to the students the group’s different brands, the space, the product and all the creative departments involved in the design of the footwear.
Another key point in the trip to the city in the Alicante Province was the introduction to the technologies applied to the manufacturing process and the research and innovation to which the sector is committed with the Footwear Technology Centre; as well as to meet Francisco Moreno, the managing director of Magrit, a traditional footwear brand.
Abatte was the reason why the students travelled to the city of Segovia, held a workshop in the space of the firm. The Abatte factory is located in the Monastery of Santa María and has a very special brand concept: create unique handmade objects using high-quality natural fibres.
A tour around renowned fashion brands in our country that offers students a strategic vision of the communication sector in the fashion system, and of the trends and tools that are currently demanded by companies in the sector.
Next, Raissa Angelina, student of the Blended Master of Communication and Digital Marketing of Fashion, tells us her own experience.
CRM Campaign Coordinator at Tommy Hilfiger Europe
The student trips to Alicante and Segovia were simply amazing and unforgettable. With the entire class, we went to several shoes factories in Elda and Elche, one of them was the Spanish leather-shoes maker, Pikolinos. As a student of the Blended Master in Digital Communication and Marketing in Fashion, this opportunity reminded me personally of how the authenticity of one brand can help emphasizing the brand value communicated consistently throughout online marketing touch points.
Thankfully, the whole trip was well-arranged by IED and the program directors, Gosia and Maria. It was my first time in Alicante and I must say this visit was an eye opener especially for an international student like me to see Alicante from different perspective as one of the shoes manufacturing site in Spain and Europe.
Two weeks after the visit, we had a full day fascinating workshop at Abbatte. The workshop located in the Monastery of Santa María in Segovia, where we visited the botanical garden (used as organic dying elements) and saw the process of handpicking and warping fibers. The workshop had shared an extensive knowledge from textile production perspective. All the processes were mainly done with manual looms and natural fibers with the highest quality. The school had again successfully arranged the visit, where the students also managed to enjoy the city center of Segovia after the workshop.
Moreover, during the attendance-based period in Madrid, we also visited some museums and stores to experience the look and feel of fashion retail and how communication and marketing are done in store. I have three favorite visits in mind; which were the visit to Ecoalf store along with the lecture of Corporate Social Responsibility, the visit to Costume Museum (Museo Del Traje) with the the lecture of Fashion History and lastly the visit to Mirto factory with the directors and lectures for the final group project. To conclude, this intensive master is intended to give the student not only in-class theory but also encourage the real life experiences, the students wouldn’t be able to find in another school.