Business & Strategic Design Lab

The Business & Strategic Design Lab specialization trains professionals who can transform visionary ideas into projects and business opportunities.

Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability.

During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society.

Objectives of the Business & Strategic Design Labs specialization

  1. Define a corporate vision in which creativity, innovation, design, sustainability and technology are integrated
  2. Incorporate a holistic and systemic dimension to their professional development
  3. Strengthen their identity as professionals, entrepreneurs and leaders of innovative teams 
  4. Define strategies to generate differential value in products, services and projects.
  5. Research, conceptualise, develop, implement and communicate an innovative idea
  6. Have a global and local view of the context in which they conduct their professional activity
  7. To develop creative and innovative skills
  8. To understand a view of design as a strategic factor within an organization
  9. To activate critical and analytical thinking in social and business reality
  10. To predict and interpret trends and future scenarios

Professional Opportunities

  • Director of Marketing
  • Executive at R & D + i departments
  • Design Manager
  • Project Manager
  • Product Manager
  • Brand Manager
  • Retail Manager
  • Innovation Manager
  • Creativity Consultant
  • Product and Systems Innovation Consultant
  • ICT and Design Consultant
  • Entrepreneur

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