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Communication Design Lab

The specialization of Communication Design Lab offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects.

The program aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. 

Objetivos del curso

El Master of Communication Design Labs ha sido diseñado para proporcionar acceso a todos los fundamentos de la investigación y el proceso estratégico, incluyendo la investigación de mercado y de consumo, el análisis de datos y el design thinking.

  1. Dominar la gramática de diferentes lenguajes para una gestión eficaz de la comunicación
  2. Conceptualizar, desarrollar y comunicar ideas innovadoras
  3. Liderar equipos multidisciplinares
  4. Construir y comunicar conceptos duraderos
  5. Comprender los problemas de marketing y encontrar soluciones de comunicación
  6. Diseñar estrategias a largo plazo
  7. Revertir la especialización y desaprender para beneficiarse de una visión más amplia
  8. Establecer una interacción efectiva entre los entornos de comunicación online y offline
  9. Integrar comunicación, estrategia, sostenibilidad e innovación

Professional Opportunities

The program trains communication professionals to turn them into dangerous minds, to question the status quo and lead change. With the right guidance and the appropriate attitude, you will become a pioneer, non-conformist and innovative creative in a world where change is the only constant.

  • Creative Director
  • Accounts Director
  • Marketing Director
  • Brand Manager
  • Strategic Director
  • Conceptual Designer

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